The initial situation: Under the guidance of Senator Dietrich Wersich, Head of the Ministry for Social and Family Affairs, Health and Consumer Protection of the Free and Hanseatic City of Hamburg, Germany intends to send a business delegation to Dubai, U.A.E. on occasion of the “Arab Health 2009”. Sesam Business Consultants (www.sesam-uae.com) was asked to contribute to the success of the delegation by arranging business contacts.

The concept and focal points are being taken over from earlier events, revised and developed: the main focus is not primarily on the social event, but on the business side. Sesam will arrange for the German participants to meet with highly interested business representatives in the regional business community.

Principle 1: The right contact is crucial for business

This is where the concept comes into play: As to not leave the contacts during the event to chance, Sesam researches suitable and compatible partners beforehand and invites them. The performance profiles of the participants of the delegation are of great help to us to enable a goal-oriented search. Additionally, our internet portal allows an early possibility to approach potential partners and supports an extensive follow-up. Aside from the profiles (of the participants and potential partners), the internet portal contains further background information on events and the healthcare market of the GCC states.

Principle 2: Personal contact is an absolute must for a trusting and mutually satisfactory business relationship.

Personal contact is of substantial importance in the Arabian world. Personal relationships and success in business go hand in hand. Sesams “Networking” picks up on that system and gives the participants of the delegation and the regional representatives their own “network of relations”. Sesam assures that getting to know each other will always have priority, be it beforehand via the internet portal or at events, so that eventually Sesams connections will turn into connections of the participants. This way, the course is set for successful business on both sides. For confidential conversations, separate rooms will be available at the “North German Arabic Round Table”. Moreover, further appointments with the interested partners can be made before or after the event.

Sesams scope of services: Sesam offers a range of further services which make future business and its execution a whole lot easier. An overview of the whole range of services and more valuable information can be found at our website.

Questions? Sesam will be glad to answer them for you and is looking forward to meeting you during your trip to Dubai